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Data & Learning

Measure Conversations, Not Just Door Knocks

A better way to review field activity by separating effort, contact, conversation, and follow-up signals.

A door knock measures an attempt. It does not automatically measure contact or persuasion. Keep those concepts separate so the team can learn from the field without overstating the result.

Build a useful review

Compare attempts, contacts, conversations, and follow-ups across the same time period. Then record what changed and what you will test next.

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