To write an effective canvass script for your volunteers, it is good to review your candidate’s opening, introductory speech, often referred to as the Stump Speech.
A good election stump speech should be clear, concise, and compelling. It should focus on the candidate’s key messages and policy positions, and it should be tailored to the audience. Here are some tips for writing an effective stump speech:
- Clearly state your message: Start by clearly stating your main message or theme. This should be the foundation of your speech and should be repeated throughout.
- Tailor your message to the audience: Understand the concerns and interests of your audience and tailor your message to address them.
- Be concise: Keep your speech short and to the point. Avoid going off on tangents or using jargon.
- Use storytelling: Use storytelling to connect with your audience and make your message more relatable.
- Show passion and enthusiasm: Show your audience that you are passionate about the issues and that you truly believe in what you are saying.
- Use persuasive language: Use persuasive language to build support for your campaign and persuade people to vote for you.
- End with a call to action: End your speech with a strong call to action, encouraging people to vote for you and get involved in your campaign.
Once you have completed drafts of your stump speech, your canvass script updates to the campaigns audience and time.
By updating it per time, the script can be extra engaging by including language like:
- We have an event coming next Tuesday!
- Early voting starts in two weeks!
- At last night’s debate did you see when,
The most important aspect of the script, however, is the final ask.
Except under very specific examples, the last ask is always the same.
Will we have your vote when you cast your ballot?
To add it all up, a good canvass script will highlight a part of the candidate’s stump speech best fit for the voter with whom the volunteer is speaking in a way that most honestly persuades a voter to say:
Yes.